Peer-pressure

If you have to peer-pressure someone into seeing a movie by accusing them of being a bigot if they don't, it already fails. Same with a beer. Same with any other marketable commodity. The backlash-effect in advertising of selling a product by implying to someone that their enemies hate it, are offended by it & only bigoted assholes don't partake in it is working on the same crowd that purposely says and does whatever they are told they need to in order to stay fashionable.